In the search marketing industry the word “optimize” has traditionally referred to keywords, links, or search engine placement. This term and the industry has a whole is making a shift that is more focused on a holistic approach to your online marketing strategy as a whole, and optimizing the journey for your target audience from prospect, to customer, to brand advocate.
On April 18, 2012 TopRank Online Marketing CEO Lee Odden will be presenting this holistic approach to optimization at the IonSearch conference in Leeds, UK. In his presentation Odden will dive deeper into:
- Major shifts in consumer search and social trends
- Key opportunities to improve online marketing strategy and performance
- How to integrate customer-centric SEO with social media and content marketing
- Using this knowledge to attract, engage, and inspire more sales online
Wednesday, April 18, 2012
The Electric Press, 3 Millennium Square, Leeds, LS2 3AD
Where can you learn more about an “Optimized” approach?
Lee’s new book “Optimize: How to Attract & Engage More Customers with Integrated SEO, Social Media & Content Marketing”, was written for search, marketing, social media, public relations, and communications professionals that are looking for a holistic way to include the convergence of search, social and content marketing to better attract, engage, and persuade customers online. “Optimize” was published by Wiley and is available at multiple online retailers, and can be ordered via http://optimizebook.com
We hope to see many familiar faces at IonSearch next week. If you’re interested in learning more please be sure to follow the conference buzz under #IonSearch on Twitter and look for updates from Lee Odden (@leeodden) and TopRank Online Marketing (@toprank) for those of you who don’t already follow us.