How Search & Social Media Affect Public Relations

At the annual Online Marketing Summit in San Diego, Michael McDonald from WebProNews caught up with TopRank Online Marketing CEO Lee Odden to talk about the impact of search engine optimization and marketing with social media and their effect on public relations. Search and social media are very much about content and facilitating both discovery and relationships. Watch the following video as Odden discusses how SEO and Social Media Marketing can influence public relations outcomes.

Odden is conducting a 1 day workshop in New York in partnership with PRNews for communications professionals that instructs how to leverage SEO and Social Media.  The event is currently sold out, but TopRank Online Marketing does offer onsite training and workshops for companies. Please contact us for more information at 1-877-872-6628 or

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