iMedia Connection: Getting the Most Out of Conferences

TopRank CEO Lee Odden conducted interviews with Brad Berens, Robert Scoble, Danny Sullivan, Chris Sherman, Kevin Ryan, David Berkowitz, Heather Lloyd-Martin and Michael Brito for an article that was recently published as a cover story in iMedia Connection.

“Whether the investment in attending a conference is on the company’s dime or the individual’s, it’s important that conference attendees get the most out of their time at events by setting goals.”

“Depending on the reason for attending a conference, goals may vary. Here are some common goals based on the various reasons for attending marketing conferences: Networking, Knowledge, Content, Knowledge Transfer, Socialize.”

“If you leverage content creation, networking, recruiting, competitive intelligence and prospecting opportunities, industry conferences can move from being expenses with uncertain effects to being investments with multiple returns.”

Read the full article on iMedia Connection, “Get Better Returns on Your Conference Investment“.

With over 10 years marketing conference experience, TopRank executives speak on topics ranging from Search Engine Optimization to Digital Public Relations to Social Media Marketing at numerous industry conferences including:

  • Search Engine Strategies
  • PRSA International Conference
  • PRSA Digital Impact
  • DMA Annual Conference
  • ACCM
  • DM Days
  • Search Insider Summit
  • Media Relations Summit
  • OMMA Global
  • Blog World Expo

TopRank also conducts client side training programs and presentations for private corporate events.

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