Over the past few years, more and more companies have begun to incorporate influencer marketing into their digital marketing mix. And as more brands begin to deploy an influencer marketing strategy, the competition for the attention for customers and influencers will become increasingly fierce.
While 48% of B2C marketers have an ongoing influencer program, only 11% of B2B marketers have reached that point in their influencer marketing maturity. That means, the opportunity to further develop influencer marketing capabilities and stand out against the competition is now! But what steps are required to take an influencer marketing program from the experiment phase to an ongoing program?
This month, TopRank Marketing CEO Lee Odden begins his whirlwind north american and european tour to educate marketers on the ins and outs of influencer marketing. To kick off this tour, Lee will be speaking at the B2B/C2C Content to Conversion conference in Scottsdale, AZ.
See Lee Odden Speak on Influencer Marketing at #B2BMX
Session Title: Influencing the Influencers: Top Trends & Best Practices for B2B Marketers
Date and Time: 4:10pm – February 21st, 2017
From information overload to ad blocking, marketers are challenged to connect with customers and increasingly turning to influencer marketing. Credible experts with reach help brands engage buyers in a meaningful way, but what trends and best practices will help B2B marketers stand out in 2017? Based on some of the newest research in influencer marketing and his work with numerous mid-market and enterprise B2B brands, Lee Odden will share:
- Latest research on Influence 2.0 for enterprise marketers
- Surefire ways to win and fail at influencer engagement
- Top IM strategies and tactics that are working in B2B
Additional Hot Content Marketing Topics From #B2BMX
To help marketers prepare for B2B/C2C, TopRank Marketing CEO Lee Odden also reached out to ten smart B2B marketers that will also be presenting at the event.
For a preview of what you’ll learn at the event read: Hot Content Marketing Topics From Top B2B Brands at #B2BMX
Unable to Attend #B2BMX?
We’d love to see you at the B2B/C2C Content to Conversion conference! However, if you’re unable to attend, you can keep track of conference happenings by following the hashtag #B2BMX. You can also follow @TopRank and @leeodden for live tweets from the event.