In less than two weeks TopRank Marketing chief executive Lee Odden and digital strategy director Ashley Zeckman will speak at one of the world’s biggest content marketing conferences, as Content Marketing World 2018 takes place September 4 — 7 in Cleveland, Ohio.
Lee will be making his eighth journey to Content Marketing World — every one since the inaugural event in 2011 — where he’ll be presenting both a workshop and a solo presentation, while for Ashley 2018 marks her fourth year at the massive conference.
Here’s Lee and Content Marketing Institute founder Joe Pulizzi at the very first conference:
Ashley and Lee will be joined by a team of other TopRank Marketing professionals for a fantastic learning, networking, and live-blogging experience.
WHEN TO CATCH LEE AND ASHLEY
September 4th – 1:00pm – 4:00pm Workshop with Lee Odden:
Rocket Science Simplified: How to Optimize, Socialize and Publicize B2B Content
91% of B2B companies use content marketing (CMI/MarketingProfs) but 50% of content gets 8 shares or less (Buzzsumo). Houston, we have a problem! What good is your out of this world content if no one experiences it? In this space-themed workshop, you’ll join Content Marketing Commander Lee Odden for an interstellar experience on how to effectively build content amplification into the before, during and after of the content creation process. (rocket fuel not included) He’ll share the tips, tricks and tactics he’s learned over 17 years of working with content payloads of all shapes and sizes that have rocketed B2B brands to success.
September 5th – 1:45pm – 2:30pm Solo Presentation with Lee Odden:
The Confluence Equation: How Content and Influencers Drive B2B Marketing Success
What’s the secret formula to scalable, quality content? Find out how B2B brands, big and small like SAP, Dell, Cherwell and DivvyHQ able to create more awareness, engagement and pipeline with the confluence equation. Join influencer marketing pro Lee Odden as he shares a framework, formula and tools for content marketing success working with influencers.
September 6th – 12:05pm – 12:50pm Solo Presentation with Ashley Zeckman:
Influencer Marketing is only for B2C Brands (& Other Lies Your Parents Told You)
For years celebrities have been gracing the covers of magazines, acting in commercials and pimping out their social media profiles for pay. But should that really be considered influencer marketing? While it may seem like B2C brands have influencer marketing all figured out, there is even more opportunity for B2B brands to begin building meaningful influencer relationships.
See successful stories of content and influencer marketing in action as well as steps for getting scrappy and creating a stellar experience for audiences and influencers alike.
WE’D LOVE TO SEE YOU AT CONTENT MARKETING WORLD 2018!
Along with Lee and Ashley, you can meet Jane, Nick and Annie from our team as they’ll be in attendance and live-blogging many presentations.
We hope you’ll join Lee, Ashley, and the rest of the TopRank Marketing crew who will be at Content Marketing World 2018 over the week of September 4 — 7. Whether you can attend or not, follow our extensive live-blogging coverage throughout the week on TopRankBlog.com, and be sure to also follow @TopRank, @leeodden and @azeckman on Twitter for live conference updates.