B2C companies have been working with celebrities or “influencers” for decades. Their B2B counterparts however, have only begun experimenting over the past couple of years. Because influencer marketing is a relatively new concept for many B2B marketers, there are still a lot of questions about what it is, and if it really works.
After appearing in Chicago for the 2017 Masters of B2B Marketing Conference, hosted by ANA in May, TopRank Marketing CEO, Lee Odden will be continuing the discussion on the topic of influencer marketing and the importance of influence in B2B marketing.
If you’re still wondering if influencer marketing is right for your B2B brand, this webinar is a must-attend. Below are the details:
Title: Influencer Marketing: Hype or Hope for B2B?
Date/Time: Wednesday, July 12, 2017 at 2:00pm CST
Think of the last time you made a decision to buy a business product or service. What were the major influences on that decision? B2B buyers do research, create specifications and might even form a committee. Without realizing it, most are influenced by peers, industry experts and others who they trust.
But how can B2B brands make an intentional effort to collaborate with the right influencers in a way that is genuine and believable to their buyers?
In this presentation you hear the results of recent research on enterprise influencer marketing from Altimeter, TopRank Marketing and Traackr outlining key trends, goals, budgets and best practices. You will also hear how enterprise level B2B marketers like Dell, SAP and Oracle are incorporating broad and niche influencers to scale quality content that attracts, engages and converts more buyers.
Key learnings from this session include:
- What influencer marketing actually means for B2B companies
- How B2B marketers can catch up to and surpass B2C influencer marketing trends
- How to integrate influence into an optimized, socialized and publicized content marketing mix
- Essential goals and measurement strategy for influencer driven content programs
Learn How to Collaborate with the RIGHT B2B Influencers: Here is the full deck of Lee Odden’s presentation
If you’re interested in learning more about how TopRank Marketing can help your brand launch an influencer content program, check out our services page.