TopRank Marketing CEO Lee Odden to Share Influencer Marketing Expertise at London Conference


TopRank Marketing CEO Lee Odden has been quite the globetrotter this month. After hitting Amsterdam and Arizona for some amazing digital marketing events, he’s off to London for B2B Marketing’s B2B InTech event on Feb. 25.

What is B2B InTech?

B2B InTech is a one-day tech marketing event that aims to provide insights on the latest trends, tips for solving practical issues and tactical challenges, and inspire attendees with keynote addresses by some of the industry’s leading practitioners and thought leaders.

The Power of Influence in B2B

Everyone is influential about something. And in today’s world, people and brands can use their expertise and influence as part of their content marketing strategy.

Lee Odden will take the stage for the afternoon keynote address to share his influencer content marketing framework. 

Here are the details for Lee’s session:

Date and Time: 4:30-5:10 p.m. Thursday, February 25, 2016

Afternoon Keynote: The Power of Influence in B2B – How B2B companies are growing their own influence with customers through influencer marketing

One of the most popular trends in B2B marketing is content marketing. But B2B companies are challenged to create a variety of engaging content on a consistent basis. This presentation will provide a framework for B2B marketers to scale quality content creation by partnering with internal and external influencers.


  1. How to identify, qualify and recruit influencers
  2. A modular approach to co-created content
  3. How to optimize, socialize and repurpose co-created content

Get more B2B InTech event info.

After his afternoon session, you can find Lee leading a panel discussion on the Power of Influencers (including real-life examples) as part of the Disrupt Forum.

Date and Time: 6:30-9:30 p.m. Thursday, February 25, 2016 from
Location: The Brewery, London
Topic: Disrupt Forum – The Power of Influencers
The Disrupt Forum is a global discussion event being held in San Francisco, Singapore, Hong Kong, Sydney and London.
At the exclusive London event, major brand attendees will hear a panel of marketing leaders, including Lee Odden, explore how B2B brands are getting closer to business buyers through influencer marketing. The event will include a success story from Oracle and the opportunity to learn to measure the power of social influence, as it happens, with a live Traackr demonstration. (TopRank Marketing Client)

Unable to Attend B2B InTech?

If you can’t jump the red-eye to London to attend the event, see all the action on Twitter by using the hashtag #B2BInTech and following @leeodden.

Header image via Shutterstock