Infographic – The Essentials of Influencer Marketing You Need to Know Now

6 Things Influencer Marketing Header

According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending in the next 12 months. Mediakix reports that influencer ad spending alone will increase from $5 billion to $10 billion in the next 5 years.

Clearly, more companies are moving into the world of influencer marketing. Recent research from Traackr and Brian Solis from Altimeter group offers evidence of this momentum with the number of companies moving from experimenting to implementing tactical influencer marketing programs increasing from 28% to 47%.

While there’s a lot of inertia towards influencer marketing, it’s still early days for many companies, especially in B2B industries. Fortunately, B2B influencer content is a speciality area for TopRank Marketing and if you’re thinking about starting or evolving your business influencer engagement and content program, this infographic shares a few things to consider:

Infographic Influencer Marketing

Download the full infographic as a PDF here.

The original post, Just Getting Started with Influencer Marketing? 6 Things You Should Know, was first published on TopRank’s Online Marketing Blog