How can B2B marketers learn more about the benefits and power of influence?
HubSpot recently named influencer marketing a top industry trend for 2022, and in the U.S. alone spending on influencer marketing is expected to top $4.1 billion in 2022 (eMarketer.)
In the following infographic, we share 19 helpful insights and statistics taken from our groundbreaking first-annual State of B2B Influencer Marketing Research Report.
Let’s jump right in with surprising B2B influencer marketing insights.
You can download a PDF version of this infographic here.
To learn more about the rising power of influence in B2B, watch our CEO Lee Odden in the comprehensive new webinar “How to Accelerate B2B Marketing Results by Working With Influencers,” and learn how to create greater marketing impact with influence.