Newsroom

TopRank Marketing News

Contact Us

MENUMENU
  • Services
    • Influencer Marketing
      • Start Your B2B Influencer Pilot
    • Content
    • Search
  • Insights
    • Blog
    • News
    • Resources
  • Our Work
    • B2B Technology
    • IT Service Management
    • Project Management Software
    • Social Networks
    • Supply Chain
  • About Us
    • Meet the Team
    • Careers
  • Connect
You are here: Home / New @TopRank / Content Marketing Vs. Traditional Advertising – Marketo Infographic

Content Marketing Vs. Traditional Advertising – Marketo Infographic

May 16, 2011 by Lee Odden Leave a Comment

As brands adopt publishing as part of their online marketing mix, content marketing is receiving increased budgets – 51% plan on increasing in the next 12 months according to the CMI B2B Content Marketing Benchmarks, Budgets and Trends report.

Our B2B Marketing SEO client Marketo believes this may be at the cost of traditional advertising. With eyeballs moving from the traditional media to digital and online ($55 billion by 2014 according to Forrester) it’s a worthwhile argument.

For even more stats, check out this handy infographic from Marketo based on content marketing research conducted by MarketingProfs and Junta42:

Content Marketing

Embed this content marketing infographic on your web site by copying and pasting the code below:

Are content marketing and traditional advertising mutually exclusive? Or do you think they work better together?

Filed Under: New @TopRank, Online Marketing News Tagged With: advertising, b2b marketing, content marketing, infographic, marketo

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Contact Us

10405 6th Ave N, Suite 250
Minneapolis, MN 55441


877-872-6628

Contact Us

Services

  • Influencer Marketing
  • Content Marketing
  • Search Engine Marketing

Follow Us

  • LinkedIn
  • Twitter
  • Youtube
  • Facebook
  • Instagram

Newsletter

Copyright © 2023 · TopRank Marketing