Have you succumb to any of these 5 all-to-common approaches to B2B influencer marketing that end up sabotaging your strategy?
- Waiting to Recruit
- Believing the Hype
- Content Mismatch
- Transaction = Little Action
- Failure to Communicate
In the following infographic our CEO Lee Odden shares best practices to overcome each and achieve greater levels of expertise, empathy and skill.
Also check out a blog post version of this infographic by our CEO Lee Odden, 5 Ways B2B Marketers Sabotage Influencer Marketing Success, which was first published on TopRank’s Online Marketing Blog.