As more B2B marketers discover the value of podcasts, how can you best promote yours on social media?
In the following infographic, we share helpful podcast tips for each platform, plus influencer and cross-promotion tactics to make your B2B podcast a standout success.
The booming market is expected to see ad spending of more than $1.5 billion by 2022 (MarketingCharts), and 62 percent of consumers say they recall brands in podcast ads when they are not read by a podcast’s host, while host-read ads saw a 71 percent recall rate (Nielsen.)
To see how podcasts can successfully help elevate B2B marketing, also be sure to tune in to our own Inside B2B Influence show, going behind the scenes of B2B marketing and showcasing conversations with insiders from the world of influencer marketing.
Learn more by checking our our on-demand webinar, The 4 P’s of B2B Podcasting Success.
Also check out our blog post version of this infographic by our senior content marketing manager Joshua Nite, 10 Tips To Turn Your B2B Podcast Promotions Up To 11, which was first published on TopRank’s Online Marketing Blog, and also Creating B2B Podcasts That Rise Above The Noise.