Blog marketing continues to be a hot topic in the online marketing industry. As more and more companies head down the road to a company blog, you may be asking:
How do I know if a blog is right for my business?
Having a company blog provides an interactive channel to communicate with your prospects and can help increase traffic to the corporate website.
If you are thinking about starting a company blog, first ask yourself the following questions:
- Do I have something to say to my customers outside of regular marketing collateral?
- Do I have the resources (ie: time & personnel) committed to writing to the blog at least twice a week?
If the answer to both questions is yes, the next step is to discuss objectives and a measurement of success for a company blog.
Contact TopRank to discuss what a blog means for your business.