How can you create a successful B2B influencer marketing program that will grow brand awareness and make huge contributions to the sales pipeline?
Find out on Thursday, November 5, as TopRank Marketing chief executive Lee Odden will speak at MarketingProfs B2B Forum 2020, taking place virtually.
WHEN TO CATCH LEE
Thursday, November 5th – 12:55pm – 1:25pm (Eastern) Solo Presentation by Lee Odden:
New Research: How to be Successful With Influencer Marketing
Hundreds of marketers were recently surveyed to identify strategies, tactics, best practices, and predictions for the future of influence in B2B.
The findings: 60% of marketers don’t have the knowledge to execute or have the right skills in house to implement ongoing influencer marketing programs. And yet, of those that do engage influencers, 96% feel they are successful. Discover what they’re doing that can help you get you influencer programs working for your brand.
At the end of this session you will be able to: :
- Understand why marketers running Always-On programs are very successful vs. those who do periodic campaigns
- Incorporate the top 5 things the most successful influencer marketers do to build brand awareness and generate leads
- Reference one B2B brand who worked with influencers to grow brand awareness and make huge contributions to their sales pipeline
Complete details about this insightful new session with Lee are available here.
WE’D LOVE TO SEE YOU VIRTUALLY AT #MPB2B 2020!
We hope you’ll join Lee at #MPB2B 2020, which takes place from November 4 – 5. Be sure to follow our live-blogging coverage throughout the week on TopRankBlog.com, and be sure to also follow @TopRank, @leeodden on Twitter for live conference updates, and keep track of the conference hashtag #MPB2B.
Prepare for Lee’s MarketingProfs B2B Forum 2020 session and learn more about B2B influencer marketing in our groundbreaking new 2020 State of B2B Influencer Marketing Research Report.
