Learn to Optimize Marketing Performance with Influence, Trust and Authentic Content

Lee Odden Ashley Zeckman

If you you looking to optimize your content performance, navigate marketing during the pandemic or improve customer experience, you will be able to do all three by taking part in three upcoming virtual event presentations during August featuring our CEO Lee Odden and senior director of digital strategy Ashley Zeckman.

ContentTECH Summit

ContentTECH Summit

August 10 – 12, 2020 – Lee takes to the virtual stage for a breakout session during ContentTECH Summit

In “How to Optimize Content Performance with Influence,” on August 10 at 1:30 p.m. PDT, Lee will share tools and processes for optimizing content performance with influence.

What Will You Learn?

Diminishing organic social reach, lack of brand trust, and information overload makes engaging today’s B2B buyer harder than ever. Influencer marketing can solve for trust, reach, and engagement but most B2B brands are still experimenting or simply don’t know how or where to start, especially with tools and platforms. In this presentation, Lee will highlight 5 essential steps and tools needed to launch an influencer marketing content program plus examples of brands doing it right.

You’ll also learn:

  • Tips & tools for finding your best influencers
  • How to optimize a pilot influencer content project
  • Influencer engagement models that work
  • Top tools and influencer marketing platforms

Registration information and additional event details are available here, and be sure to also follow along using the official event hashtag #ContentTECH.

Digital Summit (At Home)

Digital Summit 2020

August 12, 2020 – Ashley will make a virtual appearance for an information-rich session during Digital Summit (At Home).

During “How to Navigate the Pandemic Marketing Labyrinth with B2B Influencers,” on August 12 at 10:00 a.m. CDT, Ashley will present the newest insight on the power of B2B influencer marketing during the pandemic and beyond.

What Will You Learn?

“It’s further than you think. Time is short” – The Goblin King (AKA the infamous David Bowie)

We are all doing our best to navigate through a new normal that will forever change the way we look at the world. And we’re finding more than ever that our audiences crave experiences that are new, fresh and credible to pique their interest and move them through the funnel. But how can you successfully meet those needs while still trying to find a way through the marketing labyrinth yourself?

The answer? By integrating influencers into your content in a way that builds audience trust, provides a fresh perspective, and brings more awareness to your brand in a time of distraction. On this magical journey, we’ll dig into what makes for a successful B2B influencer marketing program.

After this session, you’ll be able to:

  • Navigate the influencer marketing landscape to avoid pitfalls
  • Understand characteristics of the most successful influencer marketers
  • Utilize top measures of B2B influencer marketing success

You’ll find registration information and additional event details here, and you can also follow along using the official event hashtag #DSatHome.

IABC MN Convergence Summit

IABCMN Convergence Summit

August 10 – 12, 2020 – Make it a day of learning, as later in the day after Ashley’s event has finished, you can spend the afternoon with Lee, and he delivers an online keynote address during IABC MN Convergence Summit.

During “In Search of Trust: How Authentic Content Drives Customer Experience,” on August 12 at 4:00 p.m. CDT, Lee will offer up new research on bringing greater trust and better customer experience to marketing through the use of authentic content.

What Will You Learn?

From fake news to privacy issues to deep fakes, the digital world has become an uncertain source of information for consumers.

Tired of information overload, sales focused brand messaging and unremarkable content, 86% of customers say authenticity is important when deciding what brands they like and support.

In this keynote presentation, Lee will share the current state of content marketing and how brands are winning customer hearts, minds, and trust with authentic content experiences.

Here’s a brief introduction video from Lee for his IABC MN Convergence Summit keynote:

Registration information and additional event details are available here, and be sure to also follow along using the official event hashtag #IABCMN.

We hope to see you virtually at each of these three superb events. In the meantime, you can learn more from Lee and others on the TopRank Marketing team by connecting with our award-winning marketing blog and learning from our new 2020 State of B2B Influencer Marketing Research Report.

If you would like to talk to us directly about how to improve your content marketing performance as we have done for B2B brands ranging from Adobe and Dell to LinkedIn and 3M, please connect with us here.