Lee Odden Shares How to Break Free of Boring B2B with Interactive Influencer Content at #B2BMX

Lee Odden Speaking Image at B2BMX

How can smart marketers break free of boring B2B?

Join TopRankĀ® Marketing chief executive and co-founder Lee Odden as he explores how to utilize content co-created with industry experts delivered as interactive experiences, as he presents during the B2B Marketing Exchange 2019 conference on Tuesday, February 26, 2019 11:25 a.m. Mountain in Scottsdale, Arizona.

B2B Marketing Exchange 2019 conference

Break Free B2B Marketing

Lee will present his latest insight during “Break Free Of Boring B2B With Interactive Influencer Content,” during B2BMX:

B2B doesn’t need to mean “boring to boring” and yet much of business marketing has earned its reputation. In a world of information overload, buyers expect engaging content from sources they can trust. The solution? Content co-created with industry experts delivered as interactive experiences. In this presentation you’ll learn:

  • 5 top interactive formats for B2B
  • Best practices for influencer content engagement
  • How to pull it all together through B2B brand case studies

Registration and complete B2BMX conference details are available on the official event website.

Get a head start on B2BMX 2019 with a newly-published question-and-answer interview with Lee, as he reveals a few of the topics he’ll be examining during the event including the rise of macro and micro influencers and the importance of interactive influencer marketing.

“My presentation will help B2B marketers understand how to ‘break free of boring B2B’ by exploring the top interactive formats, best practices for influencer engagement and case studies featuring mid-market and large enterprise B2B brands doing interactive influencer marketing right,” Lee said.

We hope you’ll join us in Scottsdale for Lee’s latest insightful presentation, and be sure to follow along on Twitter using the #B2BMX hashtag.

In the meantime you can learn more from Lee and others on the TopRank Marketing team by connecting with our award-winning marketing blog.

If you’d like to talk with us directly about how to improve your own content marketing performance like we have for B2B brands ranging from DivvyHQ to LinkedIn, connect with us here.