Join TopRank Marketing CEO Lee Odden for Virtual AMA Event on October 14


Marketing best practices will always remain a cornerstone of how you approach digital marketing strategy  for your company. However, the means in which you execute digital marketing tactics can change in the blink of an eye. There are many opportunities to stay abreast of current trends such as following relevant blogs, attending webinars and of course, marketing conferences and events.

If given the opportunity, most of us would likely try to attend as many conferences and workshops as possible to keep up. But the costs associated with some of these conferences may not be within budget, or you cannot “afford” to be away from the office for four days in a row.

In enters the AMA Virtual Digital Conference. On October 14, 2015 the American Marketing Association will be hosting a virtual conference, free of charge. At this event you will hear from some of the best minds in marketing today on everything from using employee generated content for advocacy to creating exceptional customer experiences.

TopRank Marketing CEO Lee Odden will be delivering the closing keynote that will leave attendees inspired and ready to tackle the future of digital marketing. Curious to know what you will learn?

Session Description

Lee OddenDigital Marketing Priorities, Trends and a Framework for the Future

Marketers are confronted with a dizzying array of choices when it comes to digital marketing from technology to platforms to best practices. Research from Oracle and Aberdeen shows best in class marketers take a customer-centric approach to inform their digital marketing programs. The modern customer’s journey extends across channels and devices, so it takes an integrated approach to truly stand out and inspire customer action. Prioritizing resources for digital marketing efforts is essential as is understanding trends and the kind of approach that will enable scale, quality, efficiency and effectiveness.

In this presentation, Lee Odden will help attendees understand:

– The top digital marketing priorities based on a new survey of brand marketers

– 3 key trends marketers need to heed in order succeed at digital marketing in 2016

– A framework for creating meaningful digital content that’s optimized, socialized, publicized and influencer activate

Register Today! What Do You Have to Lose?

How often are you presented with the opportunity to hear from some of today’s greatest marketers without having to leave your desk or open your wallet? Opportunities like this don’t come around everyday so be sure to reserve your spot today!

Event Details

– Date: October 14, 2015

– Time: 10:15am – 4:30pm CST

– Agenda


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