American Marketing Association Features Lee Odden in Virtual Conference: Be the Best Answer for Customers

AMA Virtual Conference 2018 Image

How can you be the best answer for your customers with content and SEO? What’s the best way to use SEO data to inform content and influencer selection?

Join TopRank Marketing chief executive Lee Odden and learn how and why delivering “best answer” content is more important than ever, on Wednesday, October 3 from 12:15 to 1:15 p.m. Central. Lee is a featured speaker during the American Marketing Association Digital Marketing Virtual Conference, where he’ll be sharing his latest insight on Best Answer Content Strategy, SEO-Driven Content Planning and Best Practices for developing Power Pages.

AMA Digital Marketing Virtual Conference Details:

Consumer distrust of advertising is as strong as ever with 83 percent trusting recommendations from their peers over advertising (Nielsen). In a world of information overload, self-directed buyers are searching for useful, credible information they can use to make purchase decisions. Successful marketers understand their customers and deliver “best answer” content that is easy to find in search and credible through relevant influencers. This presentation will show you:

  • The modern content marketing integration model
  • How to use SEO data to inform content and influencer selection
  • Examples of companies leveraging Best Answer content strategy
  • Key metrics of performance for content, SEO and influencer programs

Presenting along with Lee at the AMA Virtual Conference are esteemed marketing professionals including:

Christina Duncan, Principal Analytical Lead at Google
Allen Gennett, Founder and CEO of TrackMaven
Jim Sterne, Founder of the Digital Analytics Association

Catch Lee At Other Upcoming Marketing Industry Conferences:

You can also catch Lee, who was recently named to the Digital Marketing Institute Global Industry Advisory Council, in person at major upcoming speaking events including: