How can marketers break free of boring B2B? By using interactive influencer content!
Join TopRank® Marketing chief executive and co-founder Lee Odden as he explores best practices for influencer engagement and interactive content marketing during a new keynote presentation at the Clever Content Conference 2019 on Tuesday, April 9, 2019 at 3:40 p.m. CEST in Copenhagen, Denmark (8:40 a.m. Central).
Clever Content Conference 2019
Based on his agency’s experience working with brands big and small ranging from Prophix to SAP, Lee will present his latest insights on creating more credible content that inspires buyers during “Break Free of Boring with Interactive Influencer Content,” at #CCDK19:
The “B” in B2C and B2B doesn’t need to mean “boring” and yet much of content marketing has earned that reputation. In a world of information overload, buyers expect engaging content from sources they can trust. The solution? Content co-created with industry experts and influencers delivered as interactive experiences.
In this presentation you’ll learn:
- 5 top interactive content formats
- Best practices for influencer content engagement
- How to pull it all together through brand case studies
Lee will also be taking part in a Wednesday, April 10 morning B2B masterclass, “B2B: How to Unsuck at B2B Content Marketing,” alongside Jesper Laursen, CEO at Brand Movers, and Pontus Staunstrup, Account Director and Country Manager at Brand Movers.
Registration and complete Clever Content Conference 2019 details are available on the official event website.
Join us in Copenhagen for Lee’s latest insightful keynote, or if you can’t make it in person, follow along on Twitter using the #CCDK19 hashtag.
In the meantime you can learn more from Lee and others on the TopRank Marketing team by connecting with our award-winning marketing blog.
If you’d like to talk with us directly about how to improve your own content marketing performance like we have for B2B brands ranging from DivvyHQ to LinkedIn, connect with us here.