Where To Start With Influencer Marketing? Get Key Insights From Lee Odden At CMC 2018

Not entirely sure how to successfully execute influencer marketing?

Want to learn how enterprise B2B content and influencer marketing can make your company more successful?

Join TopRank® Marketing chief executive and co-founder Lee Odden and Amisha Gandhi, vice president of influencer marketing at SAP Ariba, who will join together and share the latest actionable B2B content and influencer marketing strategies during Content Marketing Conference on May 2 – 4, 2018 in Boston.

Lee Odden

Lee Odden

SAP is a true innovator in the field of enterprise influencer marketing for B2B, and I am very proud to co-present case studies featuring our work with one of the top influencer marketing executives in the world, Amisha Ghandi. Her leadership at SAP has really helped to put B2B influencer marketing on the map for our industry.

Lee brings his noted B2B and influencer marketing background to Boston’s Westin Waterfront for “The Keys to Successful B2B Content and Influence Programs,” which he’ll co-present with industry innovator Amisha on Thursday, May 3 at 2:20 p.m.

Join Amisha and Lee in Boston to catch a fascinating new session exploring the future of influencer marketing, including an examination of the following areas:

While only 11 percent of B2B companies are implementing ongoing influencer marketing programs, 55 percent of marketers plan to spend more on influencer marketing in the coming year.

Even with growing budget commitments, many B2B brands are not entirely sure about how to execute influencer marketing.

Fortunately, brands with mature influencer marketing programs like SAP are elevating the practice, and during this presentation Lee and Amisha will share strategies and best practices that can unlock success for an enterprise B2B content and influencer marketing program.

You’ll learn:

  • The opportunities to scale quality content with B2B influencers
  • How SAP ( a TopRank Marketing client ) has been able to scale influence to impact results
  • What to avoid and what to plan for to scale influencer content

Registration and conference details are available on the Content Marketing Conference 2018 website.

We hope to see you there for an excellent session at a renowned content marketing event now in its fourth year.