TopRank Marketing CEO Lee Odden Travels to London to Share Influence + Content Success at #DMWF

The future of digital marketing is uncertain for many marketers. Evolving customer expectations, new technology and increasing competition leave many marketers searching for a solution to engage with prospects and customers in a meaningful way.

It’s no longer a secret that an incredibly effective way to stand out in a sea of content is to incorporate industry experts (or influencers) into your content marketing efforts. In fact,  57% of marketers say that influencer marketing will be integrated in all marketing activities in the next three years. Which means that the priority to find the right influencers and implement a strategic and successful program is at an all-time high.

But how?

Next week at the annual #DMWF Expo Global, TopRank Marketing CEO Lee Odden will be giving a keynote speech on the topic of influencer marketing and its importance for future success in digital marketing. You’ll gain a framework for attracting and engaging influencers, and co-creating content to achieve brand goals and objectives.

Here are the session details for Lee’s keynote:

Title: Case Study: Influence + Content = Digital Marketing Success

Date/Time: Monday, June 19, 2017 – 12:10pm

Location: 155 Bishopgate, London


  • 61% of UK content marketers are challenged to create engaging content
  • 80% of marketers say the biggest impact of influencer marketing is content
  • Top brands are scaling quantity and quality of content working with influencer marketing

Learn the research-based framework for activating, co-creating and amplifying content with influencers.

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You can follow the hashtag #DMWF on Twitter for updates, and @leeoddenfor live tweets from the event.