The future of digital marketing is uncertain for many marketers. Evolving customer expectations, new technology and increasing competition leave many marketers searching for a solution to engage with prospects and customers in a meaningful way.
It’s no longer a secret that an incredibly effective way to stand out in a sea of content is to incorporate industry experts (or influencers) into your content marketing efforts. In fact, 57% of marketers say that influencer marketing will be integrated in all marketing activities in the next three years. Which means that the priority to find the right influencers and implement a strategic and successful program is at an all-time high.
Next week at the annual #DMWF Expo Global, TopRank Marketing CEO Lee Odden will be giving a keynote speech on the topic of influencer marketing and its importance for future success in digital marketing. You’ll gain a framework for attracting and engaging influencers, and co-creating content to achieve brand goals and objectives.
Here are the session details for Lee’s keynote:
Title: Case Study: Influence + Content = Digital Marketing Success
Date/Time: Monday, June 19, 2017 – 12:10pm
Location: 155 Bishopgate, London
- 61% of UK content marketers are challenged to create engaging content
- 80% of marketers say the biggest impact of influencer marketing is content
- Top brands are scaling quantity and quality of content working with influencer marketing
Learn the research-based framework for activating, co-creating and amplifying content with influencers.
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