Lee Odden Shares How Influencers & Interactive Equal Content Experiences at #inOrbit

Lee Odden Speaking at inOrbit 2019

How can influencers combine with interactive to create content experiences?

Join TopRank® Marketing chief executive and co-founder Lee Odden as he explores how influencer activation for content co-creation and amplification serve as a new form of optimization to reach and engage customers, as he presents during the inOrbit 2019 conference on Thursday, March 14, 2019 at 2:40 p.m. CET in Portorož, Slovenia (8:40 a.m. Central).

inOrbit 2019 conference

Lee will present his latest insights during “Influence Optimization: Activate, Co-Create & Amplify Content for Success,” during inOrbit 2019:

Research has shown that buyers trust content from peers and experts more than brands. Even Google is focused on emphasizing the EAT of content (expertise, authority and trustworthiness) in its Quality Rater Guidelines. The solution? Optimizing with influence. In this presentation, Lee Odden will share how influencer activation for content co-creation and amplification is a new form of optimization to reach and engage customers. PLUS he’ll share best practices SEO and influencer integration.

Registration and complete inOrbit 2019 conference details are available on the official event website.

Join us in Slovenia for Lee’s latest insightful presentation, or if you can’t make it in person, follow along on Twitter using the #inOrbit hashtag.

In the meantime you can learn more from Lee and others on the TopRank Marketing team by connecting with our award-winning marketing blog.

If you’d like to talk with us directly about how to improve your own content marketing performance like we have for B2B brands ranging from DivvyHQ to LinkedIn, connect with us here.