How Can Content & Influencers Drive B2B Marketing Success? Lee Odden Examines The Confluence Equation At November 7 ITSMA Event

How can content influencers drive B2B marketing success?

Join TopRank® Marketing chief executive and co-founder Lee Odden as he explores this and how to create scalable, quality content during his Information Technology Services Marketing Association (ITSMA) Marketing Vision 2018 conference keynote presentation on November 7, 2018 from 8:30 – 9:15 a.m. Eastern.

Lee will present his latest research and insight during “The Confluence Equation: How Content and Influencers Drive B2B Marketing Success,” during ITSMA Marketing Vision 2018 in Cambridge, MA, including a keynote address examing:

What’s the secret formula to scalable, quality content?

Find out how B2B brands, big and small are able to create more awareness, engagement and pipeline with the confluence equation. Join influencer marketing pro Lee Odden as he shares a framework, formula and tools for content marketing success working with influencers. In this presentation you will:

• Learn the Influencer Content Marketing Maturity Model and where your brand fits
• See how collaboration between influencers, employees and community drives content at scale
• Explore how a modular approach to influencer content can fuel cross-channel campaigns
• Understand which technologies are available to facilitate influencer identification, engagement and performance reporting

Registration and complete ITSMA Marketing Vision 2018 conference details are available on the official event website.

We hope you’ll join us in Cambridge for Lee’s latest insightful keynote, and be sure to follow along on Twitter using the #MarketingVision hashtag.