How are B2B brands engaging influencers?
What impact could an influencer program have on your marketing?
According to the 2017 Content Preferences Report by DRG, 87 percent of B2B buyers give more credence to influencer content, and a whopping 99 percent want content with insight from industry thought leaders.
Do you struggle with B2B influencer marketing fears? Learn how fortune favors the fearless when TopRank® Marketing chief executive and co-founder Lee Odden speaks during Marketing Nation Summit.
Lee will help you learn how to get started with B2B influencers, and how influencer marketing develops relationships with internal and industry experts utilizing active networks to co-create content that helps drive measurable business goals.
Lee’s session, “Fortune Favors the Fearless: B2B Influencer Marketing That Actually Works,” will take place on Monday, April 30, 2018 at 11:30 a.m. at the Marketo Marketing Nation Summit in San Francisco.
Join Lee in the Bay Area next Monday and catch his latest session and learn the future of content marketing, including a close look at the following questions and nuanced areas:
Our ubiquitous connectivity and devices have enabled passionate business professionals to create influence and community like never before. Beyond chasing the famous, how can B2B brands identify, qualify and engage fearless influencers, big and small, in order to scale quality content without scaling budgets?
In this hands-on session with Lee, you’ll explore an integrated approach to influencer marketing strategy, best practices for user-generated content, and employee activation to scale the kind of content both buyers and communities really want — because they had a hand in creating it!
- The 5 stage influencer content marketing maturity model and where your brand fits
- 3 fearless ways to organize and optimize B2B influencer programs that actually work
- Influencer marketing strategies & best practices used by major B2B brand
Registration and conference details are available on the Marketing Nation Summit 2018 website.
We look forward to seeing you there for an excellent session at a renowned educational marketing event.