A great opportunity to catch TopRank® Marketing chief executive and co-founder Lee Odden speak about the latest trends and research in participation marketing is coming up soon, as he’ll be presenting a major keynote address during the Pubcon Florida 2018 conference.
Lee’s keynote, “Participation Marketing: A World of Content Co-Creation, Influencers, and Integration,” will take place on Thursday, April 12, 2018 at 9:00 a.m. Eastern Time at the Fort Lauderdale Convention Center in sunny Fort Lauderdale, Florida.
Lee will once again take to the Pubcon stages, after delivering a highly-acclaimed keynote during October’s week-long Pubcon Las Vegas 2017 event.
“On the heels of my return to the search marketing world at Pubcon Las Vegas and all the amazing people in it, I am excited to be keynoting the Pubcon Florida 2018 conference,” Lee said. “My recovering SEO days are over!”
He’ll be exploring the converging roles of influencer marketing, public relations and communications, and how content and marketing are creating a rapid demand for new strategies, skills, and expectations.
As earned and owned media meld and intertwine, communications professionals who fast-track their ability to adapt and evolve can gain a competitive advantage in this newly-emerging world of PR.
Join us at the Fort Lauderdale Convention Center for the always-entertaining and insightful Odden at Pubcon Florida 2018 to catch his keynote and learn the latest tested and proven models, strategies, and tactics for content marketing, including an examination of the following nuanced areas:
Content marketing and what it really means for earned, owned, and shared media
- How content co-creation enables content quality at scale
- Redefining what influence and working with influencers mean for content
- Key opportunities to integrate the best of PR and marketing for meaningful
digital communications that deliver an impact
Registration and conference details are available on the Pubcon Florida 2018 website.