Next week TopRank Marketing chief executive Lee Odden and senior director of digital strategy Ashley Zeckman will speak at one of the world’s biggest content marketing conferences, as Content Marketing World 2019 takes place September 3 — 6 in Cleveland, Ohio.
Lee will be making his ninth journey to Content Marketing World — every one since the inaugural event in 2011 — where he’ll be presenting both a workshop and a solo presentation, while for Ashley 2019 marks her fifth year at the giant conference.
Here’s a special video from Lee as he and some of the TopRank Marketing team prepare for Content Marketing world:
Lee and Ashley and will be joined by a team of other TopRank Marketing professionals for a stellar learning, networking, and live-blogging experience.
WHEN TO CATCH LEE AND ASHLEY
Tuesday, September 3th – 1:00pm – 4:00pm (Eastern) Workshop with Lee Odden & Amisha Gandhi, vice president of influencer marketing and communications at SAP Ariba:
How to Develop a B2B Influencer Marketing Program That Actually Works
Diminishing organic social reach, distrust of brand marketing and information overload makes reaching and engaging today’s B2B buyer harder than ever.
Influencer marketing is on top of the marketing trends lists for top tactics in 2019, but most B2B brands are still experimenting or simply don’t know how to identify, engage, and activate influencers.
To evolve your influencer marketing to the next level, you’ll need a plan. This interactive workshop led by one of the top influencer marketing experts in the marketing world will help attendees learn:
- How top B2B brands attract, engage, and convert with influencer partners
- Where influencer collaboration can have the most impact for your company and customers
- A framework for integrating influencers in content marketing programs
- How to align influencer marketing goals with measurement
- Options for paid influencer marketplaces vs. DIY influencer marketing platforms
Wednesday, September 4th – 2:00pm – 2:45pm Solo Presentation with Lee Odden:
Content Marketing Fitness – 10 Exercises to Build Your Marketing Beach Body
Research has shown that marketers are challenged to create a variety of engaging content on a consistent basis. With a quick look in the mirror, it’s easy to see why: bad habit strategy, low metabolism execution, overly processed tactics, and sugar-high shiny-object software that doesn’t get used properly if at all. The solution: 10 marketing fitness exercises to help transform your content marketing operation into a lean, mean ROI-generating machine. BONUS: You’ll soon have the (figurative) marketing beach body you’ve always wanted!
- Learn the bad habits making your content marketing unhealthy
- Create a content marketing diet & exercise combination that’s right for you
- Understand how marketing fitness can firm up your content ROI
Full details about this session are here.
Friday, September 6th – 8:00am – 8:45am Solo Presentation with Ashley Zeckman:
Guardians of Content Vol 1: How to Scale B2B Influencer Content to Save the Galaxy
“Today it’s giving us something. It is giving us a chance.” – Star-Lord
The year is 2019 and your content is facing an intergalactic threat. Content-crushing villains from around the galaxy are gathering together to destroy your content (and your credibility).
Their combined forces have already had a significant impact, with trust in marketing plummeting, leaving marketers searching for a way to build back trust and save their content.
To protect your content (and your planet) you’ll need to call in reinforcements. By partnering with the toughest, smartest, and most bad-ass influencers in the galaxy, you can fight your way through the clutter and create killer content that creates a stellar experience for your audience.
Full details about this session are here.
Be sure to register using the Content Marketing World app before Lee and Ashley’s sessions fill up, and check out some of the recent interviews we’ve done with other amazing speakers we’re looking forward to seeing including Annie Granatstein and Margaret Magnarelli.
WE’D LOVE TO SEE YOU AT CONTENT MARKETING WORLD 2019!
We hope you’ll join Lee, Ashley, and the rest of the TopRank Marketing crew who will be at Content Marketing World 2019 over the week of September 3 — 6. Whether you can attend or not, be sure to follow our extensive live-blogging coverage throughout the week on TopRankBlog.com, and be sure to also follow @TopRank, @leeodden and @azeckman on Twitter for live conference updates, and the conference hashtag #CMWorld.