Digital marketing’s importance in driving the success of a business cannot be overstated. In a previous post, data from a recent eMarketer survey cited Search Engine Optimization (SEO) and paid search as the most effective tactics for generating conversions, according to senior level marketing executives.
Being found online quickly, whether via organic or paid search results, becomes even more critical for companies with a selective client base. One such example is Archway, a company that caters its services to the Fortune 1000.
For more than 50 years, Archway has provided Fortune 1000 companies with marketing fulfillment services, including the execution and delivery of Point-of-Purchase (POP) signage and inventory management. Many notable companies working with Archway have been engaged with the company for several years.
For a holistic digital marketing program designed to extend its reach to Fortune 1000 companies searching for a fulfillment services provider, Archway has engaged with TopRank® Online Marketing.
TopRank SEO initiatives have boosted targeted keyword rankings for Archway since the launch of this program, contributing to double-digit percentage increases in organic search traffic compared to 2009. Paid search meanwhile, supplemented with email marketing, has generated several new high-value inquiries. Rounding out the digital engagement between TopRank and Archway is social media marketing and marketing automation management.
“In the short timeframe we have been working with TopRank, we have experienced page one rankings for targeted keyword phrases, and in turn, seen these rankings result in the type of traffic and inquiries that helps ensure our success,” states Megan Effertz, Director of Marketing, Archway. “TopRank® Online Marketing has shown a unique dedication in developing a holistic digital marketing program dedicated to helping us achieve our overall business objectives.”
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