MarketingProfs B2B Marketing Forum Lineup Features TopRank Marketing CEO Lee Odden


Boston is best known known for things like New England clam chowder, the Celtics and the setting for Cheers. However, one of the biggest things to hit Boston each year is the MarketingProfs B2B Marketing Forum.

The B2B Marketing Forum is an event exclusively for B2B marketers and brings together some of the top leaders in the marketing industry for over 50 educational sessions to help you strategize and deploy a successful marketing problem.

The big theme for the conference this year is the notion of helping MAKE marketing magic. One of the ways you can truly MAKE your marketing great is by incorporating the notion of participation marketing. Content co-creation can include everything from partnering with niche industry experts, to brandividuals to your online community at large. There are no limits!

A this year’s B2B Marketing Forum, TopRank CEO Lee Odden will guide audience members through the participation marketing journey and provide valuable insight on how to go about tackling a co-creation strategy. Feast your eyes on the details below for more information:


Wednesday, October 21, 4:00PM – 5:00PM
Speaker: Lee Odden, CEO, TopRank Online Marketing

Let’s face it, creating a variety of engaging content on a consistent basis is hard. Brands imitating publishers are frustrated and looking for new ways to scale quality content that gets results. The good news is that most companies have a tremendously valuable collection of resources right in front of them: customers, employees, and community. B2B brands can connect with these groups on relevant areas of interest to co-create content for mutual benefit. The result? Scalable, quality content with an investment from the very community it’s intended to reach. Everybody wins!

Join us on a journey from content mediocrity to content marketing democracy (aka “participation marketing”). We’ll share first-hand experience at developing co-created content programs for B2B companies —big and small— to attract more relevant audiences, actively engage communities, and inspire more prospects to become buyers.

At the end of this session, you’ll be able to:

– Identify at least 3 co-creation opportunities to start now

– Learn how to recruit, engage, and inspire content co-creators

– Leverage co-created content for SEO and social media marketing

Join Us At MarketingProfs B2B Marketing Forum

If you’re already signed up for the conference, we hope to see you at Lee’s session. In addition to Lee’s presentation, I will be attending the conference and am sure to be found live blogging, live tweeting and networking my heart out.

You can follow our coverage of the event on and on Twitter at @TopRank, @leeodden and @azeckman.

If you’re in Boston and would like to attend, visit the MarketingProfs B2B Marketing Forum event website.

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