If you know TopRank, you know we talk a lot about news optimization and leveraging Public Relations for SEO and Search Engine Optimization for PR goals. Online PR has been a core service offering of our agency for over 8 years.
There aren’t many authorities in this area and recently, Maile Ohye from Google began speaking on the topic at search conferences. She’s also recently posted this video giving specific advice and insight into how Google News works.
Other useful articles on news optimization, press release optimization and integrating SEO, Social Media and PR can be found here: “Top Ten SEO Tips for Public Relations“. Scroll to the bottom of the post for 10 articles and a PowerPoint deck.
Danny Sullivan recently posted a story on Search Engine Land about a similar topic: “Under The Hood: Google News & Ranking Stories“.