TopRank Marketing News Picks: October 15th 2010

Here’s Online Marketing News of note for the the week ending October 15th, 2010 :

social media demographicsSocial Media Demographics: Who’s Using Which Sites?
Reaching and engaging your customers through social media is just one of the many benefits of a social media marketing campaign. However, over the last several years, social media websites have seen a huge growth in visitors, so how do you know which sites to utilize?

Thankfully, the social media demographics infograph helps make that decision easier with information detailing which site attracts the most educated users, which sites attract the users with the most income, or which site is popular amongst different age groups.

  • 4 Small Business That Are Rocking Social Media – Skip Allums covers four small businesses which are taking their business to the next level with social media. (iMediaConnection)
  • 5 Things You Should Read Before Launching Into Social Media Optimization – Lyndi Lawson provides five social media resources which are required reading before implementing social media optimization. (
  • 6 Ways to Revive an Old Blog Post – Eric Brantner discusses six useful and actionable ways to breath new life into old blog posts. (
  • Three Ways to Use New Media Strategies in PR to Gain Visibility – Michael Pranikoff blogs about three ways to break through the noise and reach your target adience via new media strategies. (

Be sure to visit the TopRank Marketing News Blog on a regular basis for tips, case studies and news on upcoming events.