TopRank has been asked to speak at the upcoming OMMA Global conference in New York on the topic, Digital Asset Optimization. While TopRank has pioneered the DAO as a model for approaching holistic content optimization, this session is geared specifically towards online publishers.
Online publishers are in a prime position to take advantage of advanced search engine optimization strategies like digital asset optimization because creating, publishing and promoting various media formats are what makes them unique compared to corporate or ecommerce web sites.
Search: DAO Is the New SEO – Digital Asset Monetization
4:45pm – 5:30pm
Offical Session Description:
The hot new acronym in the search space is DAO — Digital Asset Optimization. With the advent of universal or blended search, it’s imperative that publishers optimize all forms of content, not just web pages. This includes images, video, press releases, PDFs, etc. This session will cover best practices for leveraging all your digital assets to drive traffic to your website. We’ll also touch on strategies and tactics for capitalizing on the emergence of mobile search.
Bob Heyman, Chief Search Officer, Mediasmith
Jonathan Ashton, Director of SEO, Agency.com
Patrick Fitzgerald, VP, Online Experience, XM Radio
Lee Odden, CEO, TopRank Online Marketing
Eytan Seidman, VP, Prodcut Management, Project Titan
OMMA Global New York, “Platform Wars” will be held at the Marriott New York Marquis September 18-19, 2008 and features a prestigious line up of speakers including: Chris Anderson from Wired and Geoff Ramsey from eMarketer as well as senior digital marketing executives from: MySpace, ABC TV, National Geographic, LinkedIn, HP, comScore, Hulu, Nickleodeon, Time, Virgin Mobile and Nokia.
Minnesota based internet marketing agency, TopRank Online Marketing, serves Fortune companies in Minneapolis, across the U.S. and Canada with integrated search marketing and digital PR services.