Online Marketing News You Can Use April 21, 2011

Social Media for Marketing presentation from Slideshare.

Amazon Server Troubles Take Down Reddit, Foursquare & HootSuite. So much for high availability hosting. Amazon’s data center issues affected a huge amount of social web activity and nearly 24 hours later, they’re still not back online. A boon for Akamai. Via Mashable.

Social Media Usage By SMBs Often Ad-Hoc. Really?  #sarcasm The social web is as mysterious and new to small business marketers now as SEO was 10 years ago. They’re pushing to see what pushes back in the form of marketing value without any coordinated effort or strategy in most cases. That’s a costly way to go about marketing your business. Luckily, experienced agencies like TopRank Online Marketing are here to help 🙂 Via Information Week.

Top Google Result Gets 36.4% of Clicks. Being number one on Google can mean massive clicks to your website – that’s nothing new, but according to a new study from Optify, the distribution goes like this: (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent. It pays to win that top spot!  Via Search Engine Watch.

Infographic – The State of Mobile App World. 5 billion apps were downloaded in 2010. There are some serious predictions that 21 billion apps will be downloaded by 2013. What are the other numbers behind the present and the future of the Mobile App World? Via

Sites Retool for Google Effect. About 12% of U.S. search queries were affected by the recent Google Panda update at helping filter out low quality content. Sites like eBay and Target saw slight gains while eHow and a good number of small business websites felt more negative effects. Yet again, this is a great reason to have a smart SEO consultant in your corner. Just say’in. Via Wall Street Journal.

Vocus makes social media engagement its focus. Bill Wagner, COO of PR Management Software firm Vocus talks about the importance of direct to consumer communication and the blurring lines between Marketing and Public Relations in this video interview with Ragan. The acquisition of North Social enables Vocus with robust social management offerings, with Facebook in particular. Via Ragan.
Disclaimer: Vocus is a client of TopRank Online Marketing. – We really need to get Bill a TopRank t-shirt!

89 New Link Building Resources. Congrats to Internet Marketing veteran @garrettfrench on launching a new link building service and thanks for this great collection of link building tips and resources. Via Citation Labs.

Step-by-Step Templates for Mapping your B2B Content. Content mapping is the process of identifying what information each of your personas needs throughout the buying process. It’s time-consuming, but not difficult when you follow the steps below. Via Content Marketing Institute.

A Discussion With Google On Search Marketing Agencies. The future of search marketing is about getting found and that means a holistic approach: “Search marketing is about positioning your brand or products as answers to user searches no matter what medium the user engages with to try to find answers or inform a purchase decision. This means that future search marketers will also care about how users use social networks, content sites, applications, mobile platforms, interactive televisions, and gaming consoles to seek information”. Via Forrester Blog.