Online Marketing News You Can Use April 22, 2011

How CISCO Integrates Social Media in the Organization – Via Dado Van Peteghem on Slideshare.

The new Google Analytics Beta – a detailed review. Via Smart Insights.

Shoppers Use Search to Find Deals. Three-quarters (74%) of US adult online shoppers use online tools to find deals, and the highest percentage (50%) use search engines, according to a March 2011 survey conducted by RetailMeNot.com and Harris Interactive. Via MarketingCharts.

New Google News. Automatic Personalization and Recommended Sections in Google News. Via Google News blog.

Social Media for SEO vs. Customer Engagement. Filling the sales funnel and creating customer experiences are two different things but both can be achieved through integrated social SEO and content marketing. Via Online Marketing Blog.