Online Marketing News You Can Use April 25, 2011

Content Marketing Optimization — Digital assets, rich media, web pages, consumer opportunities. Interview with TopRank CEO Lee Odden at SES London.

Best Practices for Engaging With Consumers Through Social Media. Via WSJ.

Timeline of major Google algorithm updates 2003 – 2011. Via Level 343.

Three Steps to Generating Higher ROI From Content Marketing. Via MarketingProfs.

If you use Majestic SEO for link tracking and research, then get ready to get more out of Majestic with this Advanced Reports Tutorial. Via Majestic SEO.

Facebook is the social network with the highest rates of satisfying small-to-mid-sized businesses (SMBs), according to a Q1 2011 survey conducted by Borrell Associates. Via MarketingVOX.

A study of Fan Engagement on Facebook Fan Pages. Over 200 million fan pages were analyzed discovering that in terms of engagement, Audi beats Lady Gaga and Justin Bieber. Via Visibli.

B2B Case Study – Spotlight on business-to-business: Inside Intel’s Facebook attack strategy. Via Smart Blog on Social Media.

BtoC Case Study – How to Integrate Email Marketing with Social Media – Great example from Hallmark. Via MediaPost.