Online Marketing News You Can Use May 6, 2011

Content Checklist
Excellent content checklist incorporating SEO and Social Media promotion from Content Marketing Institute. (pdf)

Facebook to Buy Skype? Now that would be BIG. Two reliable sources say Facebook CEO Mark Zuckerberg is talking to Skype about either buying the company or forming a joint venture, according to Reuters. Via Mashable. According to Reuters, Google is talking to Skype too.

Why online retailers will miss out on $18 billion this year. 71% of online shoppers abandon their carts, which translates to about $18 billion in lost revenue. The solution? Remarketing. For specifics, follow the 5 tips from Ross Kramer in the article. Via iMedia Connection.

Google Places Business Photos Now Official. Google Business Photos is where Google sends photographers to your business – for free – and takes pictures to be places in your photos and videos section of your Google Place page. Via Search Engine Roundtable.

Stop for the STAT:
Groupon didn’t exist 18 months ago and is now worth an estimated $25 billion.

Globally, Online Shopping is More Popular Via Mobile Than PC. A new study from InMobi, “A Global Consumer Perspective on Mobile Shopping” involving 15,000 respondents in 14 countries reports consumers prefer shopping, browsing and researching on mobile devices than personal computersVia eM+C.

Ranking top of page two is better than bottom of page one on Google. According to a new study of click through rates on 250 of its customers, Optify reports that 60% of clicks go to positions 1, 2, 3. It’s a logical conclusion but always nice to see data behind these kinds of statistics. Via Optify.

Number of Households Watching TV is Shrinking. Penetration is dropping too, attributed by Nielsen to the shift to digital broadcasts from analog as well as the cost of owning a TV.  Our take is that in the way GenXers have moved from landline phones to mobile-only, it may be that consumers are shifting their TV watching to the internet via computer. Via Media Buyer Planner.

Learn How to Develop a Killer Social SEO Strategy at OMS Minneapolis June 7, 2011.

At this year’s Minneapolis OMS conference, you can learn how large and small brands alike have integrated Social Media, SEO and Content Marketing to increase sales and improve customer engagement. Presented by TopRank Online Marketing CEO, Lee Odden, this session will provide practical examples of BtoB and BtoC companies overcoming the competition with an agile, customer focused content marketing strategy.

For more details visit the OMS site and register early to get a 15% discount: Code TOPRANK15