Online Marketing News You Can Use May 10, 2011

Great presentation and statistics on social media: Subscribers, Fans & Followers study from ExactTarget.

Microsoft to Acquire Skype for $8.5 Billion IN CASH. Yes, you read that correctly. Just last week we posted about Google and Facebook in talks with the Internet Communications company. Skype will support Microsoft devices like Xbox and Kinect, Windows Phone and a wide array of Windows devices, and Microsoft will connect Skype users with Lync, Outlook, Xbox Live and other communities. Via Microsoft.

75% of journalists use Facebook and 69% use Twitter as a tool to assist in reporting. Society for New Communications Research and Middleberg Communications Announce Results of the 3rd Annual Survey of Media in the Wired World. Via Digital Journal

Buyersphere Report: 68% of buyers visit supplier websites and 65% use search engines to connect with information to help them make purchasing decisions. While social media use doubled, it’s still substantially less than “traditional” online channels. Connecting UK Social Media Marketing with Buyer Behavior. Via Grow.

How Real-Time Marketing Technology Can Transform Your Business. Today’s marketer is armed with an array of online marketing tools: Email campaigns, events, blogging, tweeting, PR, ebooks, white papers, apps, banner ads, Google Ad Words, social media outreach, search engine optimization and more. Which makes the most sense? Tap into the “interest graph” and customize recommendations with a master data management system or a complex of federated queries that extract data that then may be used in a data mart for special purposes. Via Forbes CIO Central.

A CMO’s Social-Media Secret Weapon: the Sales Team. Frontline staff like Customer Service and Sales represent the brand online and this article offers 3 tips on how to empower them with social media tools and resources. Via AdAge.

Audience Targeting Is Key Indicator of Online Marketing Success and Increased Digital Advertising Spend, According to New Survey: Agencies Using Audience Targeting Have Doubled Their Projected Increases. Via Bulldog Reporter.

Stop for the STAT:
By 2014 mobile internet should take over desktop internet usage. Via Tag Microsoft.

Facebook Strikes A Blow To Social Media Spammers. Advertising & Marketing communications on Facebook fall under CAN-SPAM according to this recent ruling. Via Forbes.

Facebook sends more traffic to news sites than Twitter. Facebook effect: Social network sways online news readership as people share, ‘like’ items. Via Washington Post.

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