One of the most common forms of online marketing for small businesses is to have a website. The problem is, with today’s increasingly social and mobile web, a web site just isn’t enough. To help website owners take full advantage of the most important online marketing opportunities, here are 3 things small businesses can do to attract and engage new customers.
1. Content Publishing & Marketing: Consumers are interacting with multiple content sources before purchase and businesses that provide useful information beyond product features and benefits can attract more traffic and referrals.
Tips, articles, videos and experts interviews provide customers with the information they need to buy and refer to others. Useful content optimized with keywords also attracts more search engine traffic and links. Solution: Content Marketing.
2. Social Media & Networking – 90% of marketers say that social media is important for their business according to the 2011 Social Media Marketing Report. Word of mouth, referrals and buzz on social networks can increase awareness, build trust and influence sales.
Social networking sites like Facebook, Twitter and YouTube offer useful platforms for small businesses to be helpful and share information with networks far beyond their customer base. Solution: Social Media Marketing.
3. Local & Mobile – By 2014, mobile Internet will take over desktop Internet according to Microsoft Tag Lab. Small business websites can increase page views by offering a mobile friendly version of their website. They can also increase visibility on local search by making sure they’ve claimed their listings on Google Places and Bing Business Listings. Solution: Local Marketing & Mobile Marketing.
By integrating their web site investment with useful content, social media and local marketing efforts, small businesses can make sure they’re visible wherever their customers are looking and provide great reasons to refer even more new business.