Search engines like Google have become the newsstand of our time. And as more and more readers turn to search engines to find the timeliest news, journalists are following suit.
According to a recent survey by TopRank® Online Marketing, nine out of ten journalists and editors indicate that they use search engines daily as part of their jobs. As such, today’s public relations programs must include an online component, and this component must adhere to Search Engine Optimization (SEO) best practices to be successful.
This June 15th, join TopRank® Online Marketing CEO and online public relations leader Lee Odden for the PRSA sponsored webinar, Top 10 Search Engine Optimization Tactics for Public Relations Pros. In just an hour, attendees will become armed with the SEO tools needed to succeed in the new online PR arena.
Attendees will learn:
• How to choose the best keywords for use in a press release
• Best practices regarding keyword usage in an online press release
• The single best SEO tactic you should be implementing today
Top 10 Search Engine Optimization Tactics For Public Relations Pros
Tuesday, June 15th 3pm EST (2pm CST)
PRSA Member: $150
Learn more about the marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.