As loyalties shift away from traditional media as a preferred communications channel, there will be those who approach this evolution with fear and those who approach it with an embrace.
While many consumers embrace social media channels such as blogs and microcontent as legitimate sources of news and information, public relations professionals are oftentimes fearful to make a similar leap. Those that brave the new online landscape, however, find they are able to significantly and positively influence the public relations goals of their clients or companies.
This June, TopRank® Online Marketing will be on-hand at SES Toronto to help PR professionals make the necessary change to succeed in the new social environment:
Friday, June 11th: 3:15-4:15pm
Search, PR & the Social Butterfly
Join TopRank Account Manager, Adam Singer, as he and his panel of online public relations and social media pros help attendees let go of media lists in favor of Twitter feeds. Singer and his panel will share real-world stories of PR success, where social media was leveraged as a channel, and provide a detailed process for attendees to achieve similar results.
Greg Jarboe, President & Co-Founder, SEO-PR
Lisa Buyer, President & CEO, The Buyer Group
Neil Johnson, Account Director, High Road Communications
Adam Singer, Account Manager, TopRank® Online Marketing
Hyatt Regency Toronto
June 9 – 11, 2010
To register for this conference, visit:
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Learn more about the social media marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.