How To Jumpstart a B2B Influencer Marketing Program – Free Webinar

How do you develop a best-answer B2B influencer marketing program? Find out by joining TopRank Marketing chief executive Lee Odden in a free upcoming live webinar, and get his latest B2B marketing insight as we push towards 2020. Next up will be Lee’s July 17 Content Marketing Institute webinar: Live Webinar: How to Jumpstart a […]

Infographic – How to Document A B2B Content Marketing Strategy

Why is a Documented B2B Content Strategy So Important? There are two primary reasons. First of all, neuroscience has found that we are more likely to accomplish our goals if we write them down. According to an article on Forbes last year from Mark Murphy, there are a couple of psychological factors driving this: External […]

Infographic – Top B2B Influencer Marketing Trends for 2020 and Beyond

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and there’s good reason for increased confidence: The 2019 Content Preferences […]

Ask the Marketing Experts: How to Balance A Growing Marketing Mix? Customer Centricity

There are many tactics for marketers to consider ranging from SEO to email marketing, from social media to influencer marketing, from PR to content marketing. What advice can you share that helps marketers prioritize these “must-have” marketing tactics? Many marketers are suffering from an overload of choices between the latest shiny object marketing tactic, social […]

Infographic – How to Spark Joy with Your Audience Through Content Marketing

Best-selling author, tidying expert, and star of a massively successful Netflix show, Marie Kondo, is really on to something. Her simple yet effective tidying method is brilliant, but what it stands for is what’s truly inspiring. All over the world, people are asking themselves a simple yet powerful question: Does it spark joy? But be […]

How to Get Started with B2B Influencer Marketing – Free Webinar

How do you develop a B2B influencer marketing program, and what are some of the latest influencer marketing trends for 2019 and beyond? TopRank Marketing chief executive Lee Odden recently sat down with Rival IQ co-founder Seth Bridges for a new Data-Driven Marketers Webinar Series episode, to go over and explore some of the keys […]

Infographic – Where’s the Humor in Marketing? Right Here.

The best way to connect with an audience is by connecting with them on an emotional level. Adding humor to marketing is one of the most powerful ways to to do just that. When people share in a joke, it creates a sense of belonging and if you’ve ever sat around trading in-jokes with your […]

Long-Form Influencer Videos & Strategic Promotion Bring Benchmark-Beating Engagement, Conversion, and Lead Capture for Prophix

It takes a particular set of skills to be a CFO. You need a keen analytical mind. You need to be able to focus on minutiae and dive deep into the data. What you don’t need — at least until recently — is to be a captivating public speaker. But the role of the CFO […]

What is Content Marketing Fitness? Lee Odden Shares 10 Marketing Exercises at #CMC2019 in Boston

What is content marketing fitness? Join TopRank® Marketing chief executive and co-founder Lee Odden as he shares 10 exercises to build your marketing beach body during Content Marketing Conference 2019 on April 17 in Boston. Lee brings his noted B2B content marketing background to Boston for “Content Marketing Fitness – 10 Exercises to Build Your […]

Break Free of Boring with Interactive Influencer Content as Lee Odden Speaks at #CCDK19

How can marketers break free of boring B2B? By using interactive influencer content! Join TopRank® Marketing chief executive and co-founder Lee Odden as he explores best practices for influencer engagement and interactive content marketing during a new keynote presentation at the Clever Content Conference 2019 on Tuesday, April 9, 2019 at 3:40 p.m. CEST in […]