PRNews’ Google Conference: TopRank Marketing to Present on SEO for PR Pros


Where is the first place you look to find the answer to almost anything? Chances are, you said “Google.” And chances are that if Google was your answer and you also work in PR and digital marketing, you should know about PRNews’ Google Conference.

TopRank Marketing’s own Evan Prokop is presenting at the conference on Feb. 11 in San Francisco. Evan’s topic is “How to Use SEO to Improve Google Search Ranking.”

Evan  Prokop

Evan Prokop

As TopRank Marketing’s Digital Marketing Manager, Evan has experience leading and implementing SEO strategy for a number of Fortune 500 companies across a variety of industries. Evan’s approach to SEO focuses on putting people before algorithms, and he counsels clients that the key to success in search is to provide customers and prospects with unique, memorable, valuable and findable experiences across all digital channels.

At the PRNews Google Conference, Evan will educate attendees on TopRank’s best practices for SEO in PR including:

  • • Why SEO best practices can help PR pros be more effective
  • • How to audit your website to determine if it is optimized for search
  • • How to identify your biggest opportunities for improvement
  • • How to create a prioritized action plan to get the most impact from your efforts

Brands are increasingly aware that Google is so much more than the world’s largest search engine. It is a brand’s digital gateway to the world. The conference will provide communicators a toolkit that can raise your profile, engage with customers in numerous ways, measure your communications efforts and track your progress. Attendees will receive instruction from not only Evan and other professionals, but also from members of the Google team.

Event details:

Hyatt Regency Hotel in San Francisco
Feb. 11
8:00 a.m.


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