Online reputation management is equally important for businesses, highly visible executives and even team members. As business becomes increasingly digital, online brand reputation quickly becomes a real world reputation.
It’s been reported that over 50% of adults Google each other and over 90% of B2B buyers use search when starting the buying process. In other words: if your brand has online reputation issues, they will be discovered.
Below, find two proactive approaches that can help protect – and in case of emergency – defend your brand:
1. Own your brand in the SERPs (search engine results pages)
By building out your web presence on a variety of external sites, in addition to optimizing your own site, you can own your brand’s search engine presence. By building this presence, you make it difficult for one negative blog post or article about your brand to grace the first page of the search engines.
2. Build a digital community
Creating a digital community of brand advocates ensures that if your brand is attacked, you’ll have a group working to defend it. This group, comprised of those truly passionate about your brand, will protect it 24/7 hedging off any potentially negative groundswell that could occur.
Stay up to date with monthly Ask the Expert posts from TopRank® Online Marketing by subscribing to our newsroom RSS feed, following @TopRank on Twitter, or becoming a fan of Online Marketing Blog on Facebook.
Leave a Reply