Lee Odden to Speak on Participation Marketing at PRSA International Conference 2015

participation marketing

An integrated digital PR and marketing strategy can help you be the best answer, at the perfect time, for the right audience. Whether you’re considering media relations, brand journalism or managing corporate communications, content marketing has always played an essential part of effective Public Relations.

Consumers being connected to the web all the time from anywhere and the normalcy of sharing on the social web has allowed mainstream media to tap into their own audiences to capture and report news. Consumers are audiences but also publishers. Expectations have changed and many consumers expect not only to be informed but to participate with the news. Co-creation of content with consumers as well as industry influencers can lead to mutual satisfaction all around.

On November 9, you can join Lee Odden as he explores different ways to incorporate co-created content marketing into your strategy at the 2015 PRSA International Conference.

See Lee Speak:

Lee Odden

– Date: Monday, November 9, 2015
– Time: 5pm – 6pm

Participation Marketing: Tools & Tactics for Crowdsourcing Content with Industry Influencers & Your Community
With ubiquitous connectivity and devices enabling passionate experts to create influence and community, brands can tap into the streams of those empowered to publish in order to create mutual value. Explore influencer content strategy, best practices and tools to scale the kind of content buyers and communities really want — because they had a hand in creating it. You’ll also:

– Be able to identify, qualify and recruit influencer contributors.
– Understand the top tools for influencer marketing management and content promotion.
– Learn about measuring and optimizing crowdsourced content performance.

Click here for session details.

Lee will also be one of three panelists for a professional development workshop at the PRSA International Conference. Join Lee Odden, Michael Brito and Rebekah Iliff for: You CAN Be a Content Machine: Tips, Tools and Tech to Help You Become a Multimedia-Driven Content Engine  on Monday November 9 at 10:15am.

Event Details

PRSA International Conference
November 8 – 11,  2015
Atlanta, GA

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