PRSA Workshop: Search Engine Optimization in a Digital World
March 20, 2009 in New York City
Today’s public relations and communications professionals need to adapt and grow with the changing digital landscape just as publishers have moved to the web. Consumers and journalists alike use a variety for search tools to discover and share credible sources of news and information. Can your news be discovered where digital media are looking? Is your text, image, audio and video content optimized for search and the social web?
(Lee Odden – far right – at PRSA International conference)
Join Lee Odden, TopRank Marketing CEO for this one day workshop and gain a foundation for how Search Engine Optimization (SEO) works for news content. Discuss the key challenges and new opportunities for producing, optimizing, promoting and tracking results for digital PR.
Attendees will learn how to:
- Understand the new opportunities of search and SEO
- Plan and organize search engine optimization efforts for news
- Conduct keyword research
- Optimize press releases, online news room and blogs
- Identify and implement opportunities for digital asset optimization
- Implement link building tactics
- Measure and report results
Find more information on the workshop and registration at PRSA.org
TopRank Online Marketing is an industry pioneer in the field of public relations and search engine optimization working with companies including PRWeb, McKesson and the Public Relations Society of America.