On June 9th, 2008 TopRank’s CEO Lee Odden will present, “Search Engine Optimization for News Content” at the PRSA’s Digital Impact Conference in New York.
Increasing numbers of journalists are using search on a daily basis to research stories and find subject matter experts. There is a variety of ways to optimize news content including: press releases, online newsrooms, past media coverage and social media to optimize news content, making it easier for bloggers and the media to find your stories online. Understand level setting SEO and social media fundamentals, and be able to identify the changes in journalist’s “research” behaviors involving the use of search engines, social media and the importance of online newsrooms.
PRSA The Digital Impact
June 9-10, 2008
New York, NY
Schedule and Register
TopRank Online Marketing provides search engine optimization and online public relations services to Fortune 500 companies in both BtoB and BtoC.