Online distribution of optimized press releases is a vital and impactful component of any holistic digital marketing program. As reported by Online Marketing Blog, multiple studies document that consumers and journalists search for and read news releases online, making online press release distribution a tactic that can influence everything from media exposure to website traffic to sales.
PRWeb, named by TopSEOs as the top press release distribution company, is perhaps the first provider that comes to mind when companies choose to supplement their marketing mix with online news release distribution. When companies distribute releases through PRWeb, they trust that their content will benefit from being posted to a search engine optimal site that possesses a high degree of brand recognition.
To ensure PRWeb maintains its search engine friendliness, while building trust and awareness within targeted online channels, PRWeb has renewed its Search Engine Optimization (SEO) program with TopRank® Online Marketing. As part of its renewed program, PRWeb will also be receiving social media marketing consultation from TopRank.
SEO and social media tactics to be provided to PRWeb during the course of this program include:
- Press release visibility testing: designed to improve release exposure for PRWeb clients
- Content optimization and link building: designed to improve rankings and traffic for PRWeb
- Social media strategy development: designed to target, reach and engage qualified prospects in authoritative online channels
“Our clients depend on PRWeb to provide expert SEO advice for news releases, which helps ensure they receive the online exposure necessary to reach their target audience,” states Meg Walker, Director of Online Marketing for PRWeb. “To stay cutting-edge, and continue to build awareness within the minds of new prospects, we depend on the SEO and social media consultation provided by TopRank to enhance the effectiveness of our client’s releases and our own web properties.”