Once upon a time, public relations was a fairly straightforward practice involving press releases, media outreach and crisis management. Those components of the role remain, but PR has grown infinitely more complex.
Today’s communications professional must become adept at expanding his or her brand’s reach in bold new ways. This means co-creating content, working with influencers, and understanding the unique values of earned, owned, and shared media.
At Pubcon Las Vegas 2017, TopRank Marketing CEO Lee Odden will explore this convergence in his Thursday morning keynote. Drawing from his extensive experience with integrated digital communications, Lee will outline the biggest opportunities that exist right now, and how you can capitalize for maximum impact.
Here are the details around a session you won’t want to miss:
Participation Marketing: The New World of Content Co-Creation, Influencers and Integration for PR
Time: Thursday, November 11, 9:00 AM – 9:55 AM
Place: Keynote Area – South Hall
The converging roles of PR and communications with content and marketing is creating rapid demand for new strategies, skills and expectations. As earned and owned media intertwine, communications professionals who fast track their ability to adapt and evolve will gain a competitive advantage in their roles in the new world of PR.
We’ll see you Thursday morning!