Public Relations 2.0: The New Tools of The Trade
July 13th Minneapolis, MN
Now more than ever, journalists, bloggers and industry influentials use search engines to find subject matter experts, research companies, locate past media coverage and track topical trends. A recent survey on journalists’ use of search by TopRank® Online Marketing reports that 91% of journalists, reporters and editors surveyed use search engines to do their jobs.
“Public Relations 2.0: The New Tools Of The Trade,” to be hosted by Kane Consulting and the Minnesota PRSA in Minneapolis Monday, July 13th, will inform public relations and communications professionals of the new tools ranging from Search Engine Optimization (SEO) to Social Media PR.
TopRank will be represented at this event by Senior Account Manager Jolina Pettice who will be presenting the session, “Optimizing Content of Press Releases and Beyond.” Pettice will cover: on page SEO and link building best practices, how to choose the best keywords, measuring the value of search marketing PR, when Pay-Per-Click (PPC) is a better fit than SEO, how to combine SEO and social media promotions, and the finer points of selling the benefits of SEO to decision makers.
TopRank's Jolina Pettice
Pettice has extensive experience managing search and social media marketing programs for companies ranging from McKesson to Marketo. Pettice’s consulting and account management work emphasizes an integrated mix of search engine optimization, digital PR and social media marketing. Her speaking experience includes pesenting at Online Marketing industry conferences such as Search Engine Strategies and DPAC as well as on-site TopRank SEO workshops for companies.
Event Details:
Public Relations 2.0: The New Tools of The Trade
July 13th
Register
Leave a Reply