Following the birth of real time search, the proclivity of search engines to prioritize rankings based on new, newsworthy and social content, is real time Search Engine Optimization (SEO).
So what type of content can businesses develop to take advantage of real time search? Below, find three types of content TopRank® Online Marketing helps develop to support traditional and real time SEO programs for its clients:
- Optimized Press Releases: More and more, search engines will quickly position newsworthy content atop search results. News and press releases, optimized for search and published through authoritative newswires, can help companies both achieve higher rankings and ensure positive messaging is found atop search results.
- Blog Posts: Much like an optimized press release, a blog post can represent an example of thought leadership and newsworthy content. Each post also represents a new webpage that can rank and be found quickly via real time search.
- Tweets & Facebook Updates: Social content, including Tweets and Facebook comments, are often the first things that come to mind when businesses think ‘real time search.’ This micro-content both has the ability to appear in search results, and quickly penetrate large communities of prospects, supporting overall objectives through a powerful blend search and social media.
Stay up-to-date with the latest real time search developments and real time SEO tactics recommended by TopRank® Online Marketing by subscribing to our newsroom RSS feed, following @TopRank on Twitter or becoming a fan of Online Marketing Blog on Facebook.
Learn more about the social media marketing programs offered by TopRank by downloading our Social SEO Guides.