Today’s marketing world can always stand to have a bigger dose of much-needed romance.
You can make that happen with a great opportunity to catch TopRank® Marketing Digital Strategy Director Ashley Zeckman speak about wooing B2B influencers, as she’ll be presenting “Romancing B2B Influencers: How to Attract, Engage and Persuade Influencers to Co-Create” during this Thursday’s Everything Content Minneapolis conference.
March 22, 2018 Everything Content Minneapolis conference #EVMPLS
Minneapolis Marriott City Center — Minneapolis, Minnesota
Romancing B2B Influencers: How to Attract, Engage and Persuade Influencers to Co-Create
For years we’ve seen celebrities plastered on magazine covers, perform in television ads and pimp out their social media networks for pay. But is that really influencer marketing? What if instead, there a way for B2B and B2C brands alike to develop a structured influencer driven content program that is less about paying a famous face and more about helping your audience see themselves in the content that you create? This presentation will cut below the surface to uncover top ways to work with influencers in order to create a memorable content experience for your customers, build brand authority and generate marketing ROI.
In Ashley’s session you’ll learn:
- How to identify the right type of influencers for your brand
- Uncover three stories of successful content and influencer marketing that you can put into action
- Implement a step-by-step plan for creating a stellar experience for influencers and customers alike
- How to use scrappy ideas for collaborating with influencers when you have limited time, budget, or resources
I’m really excited to speak to a group of smart marketers at the Everything Content conference and share some insights into how they can cut below the surface to develop meaningful relationships with influencers in a way that will allow them to collaborate and co-create some amazing content that helps them meet measurable business goals.
My hope is that everyone in the audience walks away from my presentation feeling like they learned some actionable tips and had a great time.
Join Online or In-Person
Registration and conference details are available on the Everything Content Minneapolis website.
We look forward to seeing you there!
If you’d like to learn more about our influencer marketing career opportunities, visit the TopRank Marketing careers page.